New Year, Same You, Clear Messaging
By Crystal Wilson
You are all in on your business, and that is awesome.
But does it ever feel like you’re the only one who really “gets” what you are offering? The thing that makes you different than others in your industry?
It can be so easy to communicate about your business (because you’re passionate about it!), but its just as easy to forget that your audience probably doesn’t have the same background as you and hasn’t spent their time seeking to understand what you do the way that you have. And getting them to understand WHY you do what you do can be even more tricky if you don’t have a solid plan to follow.
So first, 2 questions:
- What do you do?
- Why do you do it? Think big.
Got those answers? Amazing. You are a rockstar.
So, now that that’s settled, let’s talk about clear messaging. There’s a pretty commonly known principle in marketing that goes like this
“The confused mind says no”
So is your audience confused? I don’t know, and you might not know either, but there is a way to intentionally minimize the proportion of your audience that is scratching their heads. You cannot control how another person receives the communication you put out, but you can control the communication you send! It might not feel like it, but that is great news. At Flow, when we work on marketing and communications with clients, we always spend a good amount of time setting them up for success in this area.
We do this by identifying 3 key messages that all communication will stem from. This helps to streamline your work in many ways:
- It helps you to separate business content and personal content
- It helps you to plan more strategically
- It makes outsourcing communications work easier and more effective
- It helps draw you back to what you’re really trying to tell people, keeping you connected to your Why.
So, what would happen if you focus on being super clear in your messaging this year? As we’ve already mentioned, your audience is likely to become way more engaged (though, you may lose people who don’t resonate with what you’re actually trying to say - and that’s good. Now they can go find the person with the message that is best for them to hear!), but it’s possible that you will see the benefits of this clarity work their way into many other aspects of your business. Let us know where you can see this being beneficial!